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I use a blend of journalism and social-first hosting to help brands like The Marmalade Group and Øst London really talk to their audience. Managing the whole process from interviewing the public. from editing to raw intercation into  engaging content.

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Politics can feel a bit disconnected, so I wanted to bring it back to the street. I caught up with people in the middle of their day to talk about what’s actually driving them to the polls. This was a part of a short series on the 2024  general elections that focused on capturing raw, unscripted moments and editing them into a fast-paced narrative that works for social.  

This vox pop was part of a targeted campaign for The Marmalade Group to build buzz around Mac Adams’ new track. By tapping into the Mother’s Day sentiment, we created high-engagement social content that felt organic rather than like a traditional ad. I managed the on-the-ground interviews, ensuring we captured diverse voices and genuine reactions to share across the artist's social channels.

What have you learned from working in a charity shop? I interviewed employees at Crisis to explore the highs and lows of the job. This project focuses on character-driven storytelling, highlighting the resilience and insights of the people working to end homelessness.

For this campaign, Øst London brought me on as the face of their Valentine’s Day vox pop series. I was responsible for stopping people on the street, keeping the conversation flowing. It’s a great look at how I can represent a brand’s identity while making the public feel comfortable on camera.